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Customer Research and Insights, Need Identification, Business Analytics and Market Segmentation
NewCo Business Strategy Formulation, Value Proposition Development, Naming and Launch
Brand Strategy, Portfolio Management, and Offering Architecture
Brand Positioning and Differentiation at the Product, Offering an Organizational Level
Marketing Strategy, Go-to-Market Planning, and In-Market Execution for New Initiatives
Innovation Strategy and Successful Launch of New Offerings
Provide expert project guidance/support proactively through project completion.
Collaborate/work with project sponsors, business units and users to identify project scope and focus, develop or monitor project initiatives, implement project requirements/plans/processes/tools, assign/guide/monitor project staff, and assure project success.
Manages/directs the activities and people associated with small to large scale projects with a focus on any or several non-IT business applications and disciplines.
Manage/direct all facets of single or multiple, multidimensional, mission-critical projects through the Full Project Life Cycle.
Deliver quality project solutions to business problems or issues within defined budgets and/or timelines.
Provide tracking, reporting, and presentation to management and users. 7+ years experience